MAKE TRAVEL MATTER® EXPERIENCES
We recognize our responsibility to ensure our impact is a positive one, and we address it in two ways; through our sustainability strategy, How We Tread Right, and through our TreadRight Foundation, a not-for-profit founded by Brendan Vacations and our sister brands under The Travel Corporation. Through TreadRight, Brendan Vacations has helped fund more than 60 projects worldwide. Learn more at treadright.org.
Our efforts to MAKE TRAVEL MATTER® focus on:
Planet – Protecting our landscapes and natural resources through conservation and sustainable practices.
People – Ensuring that the true economic benefit of tourism is felt by local communities.
Wildlife – Protecting our world’s wildlife and advocating for ethical wildlife experiences.
HOW WE TREAD RIGHT + OUR ROAD TO NET ZERO
Launched in 2020, How We Tread Right (HWTR) is Brendan Vacations’ five-year sustainability strategy consisting of 11 goals anchored to the United Nations Global Goals. To support our climate action efforts, in 2021 we developed a four-point Climate Action Plan to outline how we will address our emissions as a business. In 2022, we took the next step in our journey to net zero through The Travel Corporation’s formal commitment to carbon reduction targets, and TTC became the first global tour operator with all three near-term, long-term, and net zero targets validated by the Science Based Targets initiative (SBTi). Science-based targets ensure we play our part in reducing our emissions in line with keeping the global temperature below a warming of 1.5° C by mid-century.
Learn about the progress we are making against our goals in our 2021 Impact Report.
CLIMATE IS A SHARED CHALLENGE
As a founding signatory to the Glasgow Declaration, and signatory to Tourism Declares a Climate Emergency, we are committed to working together with our industry to find solutions to the climate crisis.
HOW CAN YOU JOIN A MAKE TRAVEL MATTER® EXPERIENCE?
To travel is to learn; it is to support the people we meet along the way. That is precisely what MAKE TRAVEL MATTER® Experiences do.
MAKE TRAVEL MATTER® Experiences are conscious travel experiences chosen with great care based on the positive social or environmental impact they have on their communities. Identify these experiences across our trips by locating the MAKE TRAVEL MATTER® Experience seal.
To identify how each experience advances at least one UN Global Goal, we measure experiences against a robust set of criteria using a proprietary e-assessment tool, endorsed by industry experts and developed exclusively for us.
In 2021, Brendan Vacations qualified 35 MAKE TRAVEL MATTER® Experiences
In 2021, Brendan Vacations offered a MAKE TRAVEL MATTER® Experience on 90% of itineraries.
Brendan Vacation’s Diversity, Equity and Inclusion (DEI) journey started many years ago, and in 2021 we launched our DEI Strategy and formalized specific and actionable goals across three core business functions: People and Culture, Travel Experiences, and Marketing and Communications.