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Sustainable Tourism

Your Trip Makes A Difference

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When you travel with Brendan, you’re making a difference in the places you visit. Over a decade ago, our parent company, The Travel Corporation (TTC), decided to harness the power of travel to raise awareness about responsible tourism and spark global change. 

That’s why TTC established the TreadRight Foundation. Their mission is to promote sustainable tourism initiatives around the world so future generations can continue to experience the wonder and beauty of travel. TreadRight invests in local community development projects and programs that preserve the environment, with the ultimate goal of protecting the places we visit and supporting the locals who live there.

Meet the TreadRight Ambassadors, who are storytellers and activists, working to MAKE TRAVEL MATTER® every day.

Celine Cousteau, Planet Ambassador

Sarain Fox, People Ambassador

Ami Vitale, Wildlife Ambassador

Better the World, One Trip at a Time

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When you choose to visit Ireland or Scotland with Brendan, you’ll become part of a powerful legacy. Our commitment to the local communities is simple. Together, we aim to give the Celtic people opportunities to indulge their passions, resources to grow their businesses and ways to share their culture and traditions with visitors from all over the world.

Brendan Vacations is proud to be a founding signatory of the Future of Tourism Coalition, which places destination needs at the center of tourism’s new future.

Brendan Vacations Treadright Foundation

With Brendan, you’ll make a difference by:

Supporting local businesses and families off the tourist trail and year-round.

  • Preserving rich cultures and generations-old traditions. 
  • Protecting local landscapes and wildlife.
  • Traveling paper-free, riding on plastic-free coaches and supporting initiatives like planting trees, cleaning beaches and maintaining heritage sites. 
Make Travel Matter Foundation


MAKE TRAVEL MATTER® Experiences are chosen for the positive impact they have on the traveler and communities we explore. They are selected with great care using a proprietary assessment tool, endorsed by industry experts and exclusive to Brendan Vacations and our sister brands, which ensures that MAKE TRAVEL MATTER® Experiences directly advance the United Nations Global Goals. To find a MAKE TRAVEL MATTER® Experience, visit our Activity Search and type in "MAKE TRAVEL MATTER®" in the search box or select "MAKE TRAVEL MATTER®" in the "Type" drop down menu.

See Experiences

Make a Difference Now

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Powered by TTC’s not-for-profit TreadRight Foundation, we are making public our commitment to MAKE TRAVEL MATTER®. Our pledge stands for people, for wildlife and for our planet. Join us and take the pledge:

Treadright Foundation

I will make my travel matter – for our planet, for people and for wildlife.

When I explore this planet, I will do my best to tread right. I will refuse single use plastics when I can and recycle what I cannot avoid. When possible, I will offset my travels.

When I meet new people, I will honor their home as I do my own and do so in the spirit of diversity and inclusion. I will purchase locally made items wherever possible and pay a fair price.

When I experience wildlife, I will do so in nature. I will not ride animals that ought not to be ridden, nor support animal cruelty in any way.

Together, we will tread right upon the earth – and we will make our travel matter.

Take The Pledge

See More On Traveling Stress-Free

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